Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Stop Using Search Engines
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Stop Using Search Engines
Business IntelligenceCRMData Mining

Stop Using Search Engines

ariherzog
ariherzog
4 Min Read
SHARE

Can you?
I don’t need to tell you that the web is progressively beating the library in every battle for information. The search engine has effectively replaced the card catalog, microfilm reader, magazine stand, and bestseller list.
Representing those born after 1993, the Google generation is trending the future with 93 percent of college students satisfied finding […]

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email

More Read

Data Scientist: Sexiest Job on the Planet
Gen Y Won’t Jump the Facebook Ship Just Yet
Is Performance Management Art, Craft or Science?
Here’s Why Natural Language Processing is the Future of BI
Looking Back on 2011: BI, Mobility and Collaboration

Can you?

card catalogI don’t need to tell you that the web is progressively beating the library in every battle for information. The search engine has effectively replaced the card catalog, microfilm reader, magazine stand, and bestseller list.

Representing those born after 1993, the Google generation is trending the future with 93 percent of college students satisfied finding information with search engines, compared to an 84 percent satisfaction rate from librarian-assisted searching.

And that’s if they’re physically entering the library and not calling-in or emailing for help.

Born and raised in homes with computers and internet access, elementary school children (let alone the kindergarteners my sister teaches) are playing online educational games and know about search engines and simplistic social networking sites. How many kids are entering libraries and tracking data with the Dewey Decimal System? Is your child? Are you?

Studies indicate that kids are ingrained with social media tools (even if they don’t know what “social media” as a term means) but are not evaluating the relevance, accuracy, and authority of the results. They assume if something is available online, it’s authentic.

According to a comprehensive January 2008 report by the British Library and the Joint Information Systems Committee to identify trends in future research, the kicker for me comes on page 9:

In general terms, this new form of information seeking behaviour can be characterised as being horizontal, bouncing, checking and viewing in nature. Users are promiscuous, diverse and volatile and it is clear that these behaviours represent serious challenges for traditional information providers, nurtured in a hardcopy paradigm and, in many respects, still tied to it. Libraries must move away from bean counting dubious download statistics, and get much closer to monitoring the actual information seeking behaviour of their users.

The Google generation is computer literate but not information literate. They believe the internet is a thing, not a continually-growing compendium of information and virtual interaction between multiple providers.

Search engines provide information result-by-result, as card catalogs did with each new entry. Perhaps one way to change society is to stop using search engines to find information but to flick between different results for the best one. I do that all the time, but how many of the Google generation do?

Then again, I also visit my public library.

I don’t hold the answers but I have ideas. What about you?

Photo credit: bfurlong

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email


Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Pink Floyd, Seinfeld, and Extremes in Customer Service

3 Min Read

Seven Business Intelligence Project Pitfalls

3 Min Read

Beyond ZIP +4 to Location Intelligence

6 Min Read

Big Data Analytics Versus Your Own Lying Eyes

0 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?