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Hadoop Adoption: Where Does Your Company Stand?

February 5, 2016 by Rick Delgado

ImageAny discussion about big data analytics will likely bring up the topic of Hadoop. Hadoop is certainly not a new platform and can effectively change the way businesses utilize their big data, but despite its advantages, Hadoop adoption remains largely lacking. Put in simple terms, Hadoop is an open source software framework that helps store, organize, and analyze data distributed across multiple clusters and nodes. Businesses that use it find that they’re able to work with more data than they ever have before, along with a wider variety of data. Even so, many organizations remain unconvinced or simply see Hadoop as not necessary for what they’re doing. Your company may feel the same way. It’s a barrier that Hadoop supporters have been trying to overcome for several years now, and success in that realm has been fleeting at best.[read more]

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How Can I Prove Content Marketing Generates ROI?

January 29, 2016 by Rebecca Honnan

With the help of metric-based performance indicators, it's getting easier than ever before to prove content marketing generates big returns.[read more]

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7 Helpful Tips for Managing Big Data

January 28, 2016 by Abdullahi Muhammed
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Because the industry is fairly new, the way to manage big data hasn’t been spelled out completely. Here are some tips.[read more]

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What Does the Big Data Job Industry Look Like in 2016?

January 26, 2016 by Rick Delgado

With the recession well behind us, hiring trends across all industries are favoring skilled employees. The same—and more—can be said for those who are experts in big data. Data Quality Director, Software Engineer, Platform Software Engineer, Database Engineer, Big Data Platform Engineer, Security Analyst, Management Analysts and Information Systems Developer jobs are all positions that require proficiency in big data. It’s clear that big data will become “bigger” data in the upcoming years.[read more]

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A Guide to Career Success for Aspiring Big Data Analysts

January 25, 2016 by Athanasios Gentimis

For aspiring analysts, big data offers plenty of big opportunities. Here's how to set up for a lifetime of career success in the big data analytics industry.[read more]

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Reasons Why Business Intelligence is the New BFF of All Online Marketers

January 25, 2016 by Ryan Kidman

The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.[read more]

Change Your Business One Metric At A Time

January 23, 2016 by Bill Franks

Change is hard for most organizations and individuals. Change that goes against historical cultural norms is even harder. In today’s fast moving business world, organizations have to change at a more rapid pace than ever before. Within the company I work for, we are going through a lot of change right now and I see it at many clients I meet with as well. While it may be difficult, change is possible. In many cases, taking a measured, steady approach to change can be more successful than pushing for massive, immediate change.[read more]

Wise Practitioner – Predictive Workforce Analytics Interview Series: Lisa Disselkamp and Tristan Aubert at Deloitte

January 22, 2016 by Eric Siegel

In anticipation of their upcoming Predictive Analytics World for Workforce conference co-presentation, Predictive Analytics Unlocks Sustainable Cost Reduction In Hourly Workforce, we interviewed Lisa Disselkamp, Director at Deloitte, and Tristan Aubert, Senior Lisa Disslekamp imageConsultant – Advanced Analytics & Modeling at Deloitte.[read more]

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The Beginner's Guide to Hadoop

January 22, 2016 by Jared Jaureguy

It’s strange to think that something named after a toy elephant could become so influential within the tech community, and yet that’s exactly what has happened with Hadoop.[read more]

4 Ways to Increase the Security of Wearable Devices

January 21, 2016 by Kyle Cebull

iStock_000077380897_Small As the Apple Watch and other Smart Watches gain momentum, we’ve seen increasing adoption in the business world. These wearable devices have done a lot for the productivity of employees. But a concern that must be raised is what security gaps exist in these devices? Hackers are always looking for ways to infiltrate company networks and data, and wearables are just one more opportunity for them to find a hole or weakness. Without a doubt, because of their access into e-mail, there are certain precautions that must be taken to ensure that company information cannot be compromised. Here are a few ways to increase the security of wearable devices.[read more]

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Hiring a Data Scientist? Machine Intelligence Can Help

January 19, 2016 by Scott Howser

As data scientists are all the hype right now, many companies are hiring them without knowing how to best utilize their skills. This leads to a huge expense and a waste of resources. It’s the classic “if it’s not broke, don’t fix it” mentality. Businesses need to know why—even if—they need a data scientist and know what they’re looking to get out of the investment before bringing one on board.[read more]

Long Term Financial Planning with Financial Data Analytics

January 18, 2016 by Sarah Smith

Big data is a statement that covers all information processing and gathering on a macro scale. With so much data flowing, a common thread is needed for actionable insights that are based on inputs. For online businesses, user behavior analytics and marketing are two sources of information, which trigger the need for taking action. Without efficient data optimization, there is poor use of money. It is due to the poor retention and lost conversations. Big data without action and insights becomes numbers without any real purpose. Most international online companies use big data to make improvements on customer, conversion marketing and website designs.[read more]

How Big Data is Changing the World of Soccer

January 18, 2016 by Jure Rejec

Did you know that athletes are not only monitored by cameras on stadiums, but also by many quirky devices such as accelerometers, heart rate sensors and even local GPS-like systems? Indeed, Big Data and modern technologies are currently revolutionizing sports and even powering the Fantasy Sports industry.[read more]

Unintended Effects of Adblockers

January 18, 2016 by Brigg Patten

Nothing of quality in life is free. Most would agree with this statement. When it comes to the Internet, we have a wealth of knowledge available at our fingertips, information that would have required the investment time and money to acquire just a few short decades ago. In order for us to be able to maintain this availability, sometimes we have to pay a price.[read more]

Beginning Your Text Analytics Analysis Correctly

January 17, 2016 by Tom Anderson

At OdinText we’ve found that the best way to identify all key drivers in any analysis really, especially in customer experience management (including but not limited to KPI’s such as OSAT, Net Promoter Score, Likelihood to Return or other real behavior) is through a dual process combining a theory-driven (aka “top-down”) and a data-exploratory or data-driven approach (aka “bottom-up”).[read more]