Why Nobody Is Actually Analyzing Unstructured Data

Unstructured data has been a very popular topic lately since so many big data sources are unstructured. However, an important nuance is often missed – the fact is that virtually no analytics directly analyze unstructured data. 

Unstructured data may be an input to an analytic process, but when it comes time to do any actual analysis, the unstructured data itself isn’t utilized. “How can that be?” you ask. Let me explain…

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