Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: IKEA Speaks the Language of Emoticons
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > IKEA Speaks the Language of Emoticons
Uncategorized

IKEA Speaks the Language of Emoticons

jainsworth@sdl.com
jainsworth@sdl.com
4 Min Read
SHARE

If it takes 20 languages to reach 80 per cent of the World’s population then it is readily apparent that language is a pretty useful but complex beast for business and humanity alike – to understate it ever so slightly.

If it takes 20 languages to reach 80 per cent of the World’s population then it is readily apparent that language is a pretty useful but complex beast for business and humanity alike – to understate it ever so slightly.

So how can business and humanity cut through to communicate better, faster and across boundaries? One such brand has identified the rise and rise in the use of small images used in online communications as an opportunity to break down some of those barriers. Love ‘em or loathe them, Emoticons have gone more viral than a video of a kitten in roller-skates or news of Jon Stewart’s imminent departure from The Daily Show *colon open bracket*. Emoticons are all part of the rich tapestry and diachronic adjustments language winds its way through and will continue to do so forever and ever.

Emoticons are an everyday language, maybe not for some but certainly branching out beyond Millennials –  the proliferation of studies; news articles, research and not-so research (users of Emoticons get more sex, apparently) is indicative of the staying power the visual short-form possesses.

More Read

Pervasive DataRush
Ranked Set Retrieval
Upcoming Google NYC Talk: Reconsidering Relevance
Best of 2008: Beyond Email
Cyber Pollution: Not a Victimless Crime

The Hieroglyphs of our time

From crude drawings by cavemen on prehistoric walls to the use of images and symbols found in ancient Egyptian texts, visual language has always been there or thereabouts but the peer-to-peer revolution in technology has reinvigorated the winky face or the tongue protruding ‘colon’ and ‘P’ combo.

Facebook owned WhatsApp is one of the main vehicles of Emoticon exchange and so it was inevitable that a brand would capitalize on this opportunity sooner or later. Enter stage right, IKEA and their newly released IKEA Emoticon set – an App available on iPhone and Android – for those that have an urgent need to share a small illustration of an Alan/Hex Key or a bowl full of delicious Swedish meatballs, not to mention a graphic image representing the iconic blue carrier bag or POÄNG single chair.

In the world of mobile design we came through the age of skeuomorphism and glided smoothly through flat-design principles until we settled (for now) on material design. Have IKEA heralded the dawn of flat-packed material design with their new App?

Will you be using IKEA Emoticons in your everyday communications or are you happy sticking with actual words?


I like my Swedish Meatballs with a safety wink. IKEA launches Emoticons App!
Click To Tweet


 

The post IKEA speaks the language of Emoticons, flat-packs words to mobile appeared first on The Digital Experience Blog by SDL.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

The World’s Weirdest Group Hug: U2, Big Pharma, Broadband Cable Providers, Youtube & Me!

7 Min Read

Amazon: Customers Who Bought Related Items Also Bought

2 Min Read

NRC Report: Data Mining won’t find the Terrorists

2 Min Read

Answers to Drive your Mobile Program

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?