Using Recommendation Engines to Reduce Subscription Service Churn
Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
The Myth of Multiple Intelligences: Its Impact on eLearning
When you were in grade school, you probably heard about the theory of multiple intelligences. Developed by psychologist Dr. Howard…
Hadoop Can’t Do That
I just got back from a little executive summit conference in Dallas for Chief Data Officers. Frustratingly, I heard a…
Data = Opportunity: But Are You Monetizing Information?
In 2001, Gartner analyst Doug Laney, coined the term “big-data”, to articulate the impending explosion in Volume, Variety, and Velocity (“the 3…
Will You Always Save Money with Hadoop?
If you answered “yes” to the question posed in the title, you’re right. Because if you’re talking about the open…
A Big Data Cheat Sheet: What Executives Want to Know
In April, I was given the opportunity to present An Executive’s Cheat Sheet on Hadoop, the Enterprise Data Warehouse and…
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into…
How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest truth about data is that it only has…
Why Returning $1 Trillion to Shareholders is a Bad Idea
According to the Financial Times, companies are on record pace to return over one trillion dollars to shareholders this year…
