5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
The Data Lake: A More Balanced Perspective
The recent data lake debate with my colleague, Anne Buff, may be over, but the discussion in many organizations is…
Privacy Policy: 3 Things to Consider Before You Click ‘I Accept’
HOW USERS AND COMPANIES CAN WORK TOGETHER TO DEMYSTIFY PRIVACY POLICIESAs shown in the recent Oscar-winning documentary Citizenfour, people were up…
10 Reasons Why Now Is the Time to Get into Big Data
With each year that goes by, more and more business are beginning to reap the benefits that come from getting…
When Big Hearts Meet Big Data: 6 Nonprofits Using Data to Change the World
When people think of big data, they often think of machines, robots and things that might be generally impersonal. But…
Data = Opportunity: But Are You Monetizing Information?
In 2001, Gartner analyst Doug Laney, coined the term “big-data”, to articulate the impending explosion in Volume, Variety, and Velocity (“the 3 Vs”)…
How to Ensure Protection of Critical Business Data
Hackers and digital scam artists who make a living out of stealing sensitive business related information from corporate computers have…
A Big Data Cheat Sheet: What Executives Want to Know
In April, I was given the opportunity to present An Executive’s Cheat Sheet on Hadoop, the Enterprise Data Warehouse and…
Why the Chief Data Officer is the Hottest Job of the 21st Century
In 2012, Harvard Business Review boldly named the Data Scientist “The Sexiest Job of the 21st Century.” In 2013, reporters at CNBC gave the same…
5 Smart Data Tips for New CIOs to Drive Business
Whether its day one or day 501, it’s practically vital for CIOs to make a splash and prove their worth.…
