How Data Is Helping Sports Teams Increase ROI, Even in Off-Season
CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A WEEK & OPENS UP NEW OFF-SEASON REVENUE OPPORTUNITIES…
The Internet of Ordinary Things Is Still Extraordinary
Hospitals that detect earthquakes and inform administrators if they need to evacuate patients. Cars that assess and report the severity…
Big Data for SMEs
Big or SmallI can see a large number of advantages for SME's in using big data technology on small and…
Is Privacy Dead? And the Survey Says
Last month, I ran an informal poll and asked the question: Which statement most closely represents your response to: "Is…
Why Projects Fail: The Biggest Pitfalls You Can Easily Avoid
A project can fail for any number of reasons — some of which are in your control, some of which…
Adopting a User Behavior Analytics (UBA) Solution
Most large organizations have made a significant investment in trying to prevent cyberattacks from taking place. They have installed numerous…
Big Data Hadoop Use Cases in the Oil and Gas Industry
While U.S. oil production has begun expanding - so much so that the International Energy Agency predicts that by 2016…
The Rise and Risk of BYOD (INFOGRAPHIC)
The BYOD trend presents its own concerns when it comes to protecting confidential workplace data. As the trend continues to…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETINGMost people will agree that air travel today…
The Data Lake: A More Balanced Perspective
The recent data lake debate with my colleague, Anne Buff, may be over, but the discussion in many organizations is…
