Why have so many CRM initiatives fallen short?
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In Analytics, It’s the Actions that Matter
In this note, let’s define analytics as the analysis of data in order to take actions. (This is a narrow…
How is Performance Management like Multi-wavelength Astronomy?
In a magazine article about astronomy and cosmology I was struck by the similarities between performance management practitioners and multi-wavelength…
my DeveloperWorks Goes Social
For a decade, IBM’s developerWorks site has been a gathering place for developers that use IBM tools to perform research…
Five Segmentation Must-Dos
We’ve all read how precision targeting is the key tactic to creating relevance and engagement. To achieve this precision, you…
The Zen of SOA: seeing the ‘mountain’ before you cross it
Tom Termini, co-founder of BlueDog, published a book earlier this year entitled The Zen of SOA. I am a longtime fan…
Dear IT: A Letter from Your Business Users
In which Jill writes a rebuttal letter on behalf of her business clients. photo by aflcio2008In my last blog post…
Stephen Wolfram discusses Wolfram|Alpha: Computational Knowledge Engine
Recently on dm-discuss there was a posting about the Wolfram|Alpha technology, currently in development, which is a Computational Knowledge Engine.…
Google Takes Another Step into BI
Google is now making it easy to analyze public data sources. You put in a term like “unemployment rate California”,…
The Retail Data Nightmare: Coming to a Store Near You!
Not too long ago, I visited a retail store to purchase numerous items. Now this is no small local store:…
