Creating an Event Based Marketing (EBM) Plan
Your consumer expects you to be observing them across channel. They expect you to leverage this information and provide exceptional…
What to look for in a new data warehouse
Using dashboards to get broad visibility into business is gaining popularity. Because of advancements in technology, organizations can use BI…
May 2010 Early Indications: Devising the cloud-aware organization
As various analysts and technology executives assess the pros and cons of cloud computing, two points of consensus appear to…
Lessons from the recession: Customer Service Spending Needs to Increase in Social Media and Field Service
Hello again everyone-you last heard from me on the Teradata webcast-thanks again for the great feedback. One of the…
socialytics (so-shel-lit-iks) – the Holy Grail of social media
Social analytics = socialytics (simply a very natural word evolution) While researching information for my new social technology consulting business…
Amazon’s foreign publishing push: A customer data play
I'm trying to imagine everything Amazon knows about me. The company's computers know the books and music I buy, the…
Social Media vs Social CRM vs Social Business vs Enterprise 2.0
First off, yes this is an actual chess puzzle (you know I love chess right?), can you find the winning…
Flexible yet permanent – the power of business rules
Sapphire, SAP’s big show, is on this week and I have been following the twitter stream (I was invited but…
How to Improve Predictive Accuracy? (Part 1)
“Prediction is difficult, especially about the future.” - Yogi Berra (a baseball catcher) One model or multiple models? Several articles…
A Poorly Managed Company’s Tour Guide: Performance Mangement and the ‘Mesdup’ Corporation
Publicly traded companies issue annual reports that increasingly look like magazines. Almost all organizations publish a brochure with glossy…
