The Billboard Problem: Why Intelligent Ads Only Live Online, for Now
For centuries, billboard ads have been an ambiguous but undoubtedly treasured way to convert eyeballs into customers. In the land of…
Forget Big Data, We Need Smart Data [VIDEO]
Welcome to season two of BI.TV – your vendor agnostic fortnightly recap of global Business Intelligence (BI) and analytics news, views…
A Complete Guide to Overcoming Executives’ Concerns about Hadoop
CEOs are often critical of adopting new technology, and for good reason. New technology is expensive and all too often…
Defining Business Intelligence 3.0
So what exactly is Business Intelligence 3.0? Is it a mass of meaningless marketing messages, a collection of multiple BI…
Technology Spending Puts Focus on BI
It's no secret that technology is becoming a bigger part of business across nearly every industry, and companies are wising…
How Text Mining Can Help Your Business Dig For Gold
Your customers want to communicate with you. Your partners, employees, potential clients, competitors, press and social media influencers want to…
Is Big Data Under Threat by New Internet Magna Carta?
This year we have seen the 25th birthday of the World Wide Web (WWW) and next year we will see…
What the “Small Data” Revolution Means for Marketers
To hear the pundits tell it, Big Data is going to revolutionize everything we do as marketers. By tapping into…
Avoid These Business Intelligence Mistakes
Business Intelligence can be a powerful tool to help your business thrive, but it can only be beneficial when used…
