How to Measure Emotions in Branding and Advertising Research
Today I thought I’d continue my discussion (from last month) with one of our psychology experts, Holly Morrell. TOM: Holly,…
Anderson Analytics Featured in Newest Forrester Report on CRM2.0/SNS
Forrester Research Vice President & Principal Analyst, William Band just released a new interesting report on CRM2.0. In the report…
Not All Social Network Users Alike – Four Types of LinkedIn Users – Which Type are You?
First Ever Public Study Concerning Business Oriented Social Network Giant LinkedIn.com Earlier this week I had the pleasure of speaking at…
Change.gov and Cluen: A Case Study in Privacy
Surely you’ve heard of the Obama-Biden Transition Project and know it’s a 501c(4) organization, right? Have you visited the official…
Eight Levels Of Analytics
The number of companies advertising Analytics as one of their service offerings leaves me astounded. I also come across an…
Why Blogging is Not Dying
In “The Book of Laughter and Forgetting,” which I’ve perused through but never read to completion, Milan Kundera writes: One…
E-Government: Out With the Old or In With the New?
If you drilled a hole through my floor and maneuvered a tad south, you’d wind up near Craig Thomler’s office,…
Faster than a speeding bullet: The need for business intelligence to keep up with the enterprise
With enterprises traveling at “light speed,” Claudia Imhoff, President of Intelligent Solutions, Inc., speaks on the need to bring…
