Lately, I am getting very interested in data visualization and text mining. Just got the evaluation version of Tibco Spotfire and I would have to say this…

Considering the number of target customer selection projects I do, Direct Mails appear to be a very popular communication and marketing channel amongst retailers.Almost all the time,…

Statistical inference about means and proportions with two populations seems to be one of the most commonly used applications in the field of analytics - comparing campaign…

This is a guest post by Bhupendra Khanal, CEO of InRev Systems. InRev Systems is a Bangalore-based decision management company, which works on Data Based Information Systems.…

I have bank accounts at ICICI & Citibank (India). I also use credit cards of these two companies. Let’s first talk about their Mobile Banking services. ICICI…

When I was actively working in the Marketing Research domain, I designed and programmed a lot of surveys on employee satisfaction/morale/happiness for US companies. That was around…

The other (lighter?) side of Data Mining :-) (more…)

I work a lot with the Data Mining/Analytics business development team at my current company. My role during these client meetings is to answer their queries on…

I love Cluster Analysis because unlike a lot of other techniques, I don’t have to make any assumptions about the underlying distribution of the data. Though there…

According to the Encarta dictionary a stakeholder is a person or group with a direct interest, involvement, or investment in something.The most important task faced by a…