Analytics
364 views

The Keyword Tree – Spotfire, Data Visualization and Text Mining

romakanta - February 23, 2011

Lately, I am getting very interested in data visualization and text mining. Just got the evaluation version of Tibco Spotfire and I would have to say this…

Marketing
169 views

What’s behind your Tree?

romakanta - December 17, 2010

Considering the number of target customer selection projects I do, Direct Mails appear to be a very popular communication and marketing channel amongst retailers.Almost all the time,…

Predictive Analytics
153 views

Means and Proportions with two populations

romakanta - August 30, 2009

Statistical inference about means and proportions with two populations seems to be one of the most commonly used applications in the field of analytics - comparing campaign…

Predictive Analytics
146 views

Analytics: Reality and the Growing Interest

romakanta - May 31, 2009

This is a guest post by Bhupendra Khanal, CEO of InRev Systems. InRev Systems is a Bangalore-based decision management company, which works on Data Based Information Systems.…

Business Intelligence
146 views

A Tale Of Two Banks

romakanta - May 18, 2009

I have bank accounts at ICICI & Citibank (India). I also use credit cards of these two companies. Let’s first talk about their Mobile Banking services. ICICI…

Predictive Analytics
128 views

Workforce Analytics

romakanta - April 28, 2009

When I was actively working in the Marketing Research domain, I designed and programmed a lot of surveys on employee satisfaction/morale/happiness for US companies. That was around…

CRM
250 views

Dilbert on Data Mining

romakanta - April 5, 2009

The other (lighter?) side of Data Mining :-) (more…)

CRM
169 views

Software Dependence & Model Accuracy

romakanta - March 19, 2009

I work a lot with the Data Mining/Analytics business development team at my current company. My role during these client meetings is to answer their queries on…

CRM
161 views

Two Step Cluster – Customer Segmentation in Telecom

romakanta - February 19, 2009

I love Cluster Analysis because unlike a lot of other techniques, I don’t have to make any assumptions about the underlying distribution of the data. Though there…

CRM
123 views

The Stakeholders

romakanta - February 3, 2009

According to the Encarta dictionary a stakeholder is a person or group with a direct interest, involvement, or investment in something.The most important task faced by a…