The number of companies advertising Analytics as one of their service offerings leaves me astounded. I also come across an endless number of people who say they are into Analytics.
Maybe all this has to do with the very broad definition of Analytics. Or the way some people/companies interpret Analytics. A little more research, and a few more minutes of conversation reveals that the “Analytics” these companies or people actually do is just report.…
The number of companies advertising Analytics as one of their service offerings leaves me astounded. I also come across an endless number of people who say they are into Analytics.
Maybe all this has to do with the very broad definition of Analytics. Or the way some people/companies interpret Analytics. A little more research, and a few more minutes of conversation reveals that the “Analytics” these companies or people actually do is just reporting. Personally speaking, I feel “Analytics” has become a widely misinterpreted and misused term.
According to Gartner, “Analytics leverage data in a particular functional process (or application) to enable context-specific insight that is actionable.”
The latest sascom online magazine describes the eight levels of Analytics, from the simplest to the most advanced.
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