Enabling Smart Marketing With Big Data
As a marketer, it is easy to get caught in the loop of endless buzzwords and jargons about how 'brand…
How Big Data Helps Bar Owners Sell More Beer
Like any industry, the FMCG industry can leverage the enormous potential of Big Data analytics. With each product, massive amounts…
Fine-Tuning Manufacturing Operations with Big Data and Hadoop
Your organization is a lean, mean Six Sigma machine. The corporate culture is centered on continuous improvement, with everyone well versed…
The N-gram and the Book “Uncharted: Big Data as a Lens on Human Culture”
Between 2007 and 2010, graduate students Erez Aiden, Jean-Baptiste Michel and Yuan Shen developed a tool for analyzing Google’s digitized…
Amazon’s Data-Driven New Media Strategy: Bring Broadcast Ad Spend Online
Amazon has long been open about its efforts to displace our reliance on overpriced cable. After all, an Amazon Prime…
How Biostatistics and Spatio-Temporal Modeling Can Be Used to Protect Human Health
Smog, smoke, and dust are the natural by-products of industrialization. When visiting cities that have high levels of smoke and…
Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and…
A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?
The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s…
Who Are the 7 Most Data Rich Companies in the World?
Some companies really get big data. Not only do they realize size matters – they understand you also have to…
Getting Started with Big Data? Here are Your Tips for Success [SLIDESHARE]
If one thing has become clear in the past few years of big data hype, it's that getting started with…
