House of Cards and the Art of Working Backwards
Creating a data-driven approach to creating the experience your customers really want.Conversations over lunch, team meetings, Facebook status updates, no…
By the Data: The Geography of Gender-Based Income Inequality
These days, it feels like issues relating to gender-based income gap are finally coming to the forefront. In late February,…
Big Data Is Not Data Warehousing
Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were…
Big Data Ethics: Rearranging the Puzzlers
For a software developer or even somebody who manages databases, Big Data is a revolutionary approach, targeting eye-popping alternatives, into…
Don’t Fine Tune Your Forecast!
Does your forecast look like a radio? No? Then don't treat it like one.A radio's tuning knob serves a valid purpose.…
The Data Lake Debate: The Introduction
In his memoir, Life, Keith Richards dispels the myth that the Rolling Stones had trouble coming up with new songs.…
Can Big Data Help You Figure Out If You’ll Get the Flu?
Between coughing and sneezing, I did a quick google search on “flu home remedies” to see what kind of at-home…
Why We Must Declare War on Data Obesity
We probably all know that obesity is becoming a big (pardon the pun) problem in the developed world and just…
How Data-as-a-Service (DaaS) Is Revolutionizing Marketing
Marketers analyze the data and crunch the numbers – but how many can really say they know which consumers or…
Better Marketing With Big Data
Marketing strategies are not just about crafting the right message for the right audience. It is also about reaching out…
