A Guide to Spark Streaming – Code Examples Included
Apache Spark is great for processing large amounts of data over large clusters, but wouldn’t it be great if you…
How Data Bonds Sales and Marketing Together
So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing…
Pardon the Interruption: Industry Veteran Returns to Ventana Research
Some followers of Ventana Research may recall my work here several years ago. Here and elsewhere I have spent most…
Keeping Legacy Systems Alive Through The Cloud
If it ain't broke, don't fix it. Some organizations have taken this adage a little too literally and despite the…
Applying Big Data for Mass Customization
Many companies have a strong interest in applying big data for marketing, but predominately at the promotional level. Few articles…
Building A Smart Workplace For Post-Millennials
In just a handful of years from now, the Generation Z (post-millennial kids born between 2000 and 2025) will start…
How Big Data is Changing and Influencing Internet Marketing
As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS…
Crossing the New Chasm – Moving From a Product Focus to Customer Relationships
Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing…
How to Stay Ahead of the Data Protection Curve in 2016
2016 can be either your year for data security or for data theft. Some of that depends on luck. But…
Why You Should Be Securing Big Data In The Cloud
Combining big data and the cloud is the perfect solution for a company's computing needs. A company's data often requires…
