As marketers and any digital business are well aware, today, everything is about the customer experience. Delivering a smooth, enjoyable experience is critical when it comes to…
Don’t count on databases to have uniform data models. Far from it, you’ll find different databases storing data in a plethora of shapes and sizes. This leads…
As more companies, tech focused and not, adopt Software-as-a-Service (SaaS) solutions, a growing trend towards simplified methods of accessing external data by citizen integrators has emerged. This…
