Do not make the biggest survey mistake!

Engaging, not boringS Engaging, not boringSurveys are supposed to provide organizations with information about the needs of their customers and…

SundeepKapur1
2 Min Read

Is Big Data Helping or Hurting your Sales Reps?

Recently there has been a lot of debate on whether or not the influx of Big Data is a help…

LatticeEngines
4 Min Read

Analytics and Ending the Tyranny of the Anecdotal

I was chatting with our VP of business development today and she shared a great phrase that she had heard…

JamesTaylor
4 Min Read

Personal Data Mining

I believe that i have an overactive immune system. I get recurring bouts of Perennial Conjunctivitis and i also experience…

ThemosKalafatis
7 Min Read

Ten Reasons Your Users Won’t Use Your Business Intelligence Solution

According to Gartner, over half of all Business Intelligence (BI) and Data Warehouse projects fail.Even those that appear to succeed,…

Ian Nicholson
10 Min Read

Industry Analyst Art or Fiction: Questionable Technology Predictions

I recently wrote about how technology vendors attempt to skew analysts’ and influencers’ research from the edit and review cycles controlled in…

Mark Smith
6 Min Read

Data Science: Equality at Last!

Despite the vast literature around Big Data, the “Data Agents of Change” are still a mysterious bunch.  They are called…

BrunoAziza
4 Min Read

Industry Exposé: Technology Vendors Skew Analysts and Influencers

In my more than a decade of writing on the trends and direction of the technology industry, occasionally I have…

Mark Smith
10 Min Read

A Fool and Their Data are Soon Parted

In Fear & Loathing in the Ad Technology Stack (3/8/11), TOTSB posted about the latent dangers of having a tag…

seiche
9 Min Read

Today’s Biggest Success Tip: Predictive Analytics Using Big Data

Are you looking to change your life? Are you looking to change your life? If you answered "Absolutely!" then prepare…