Is Big Data Helping or Hurting your Sales Reps?

October 11, 2012

Recently there has been a lot of debate on whether or not the influx of Big Data is a help or a hindrance to sales reps.

Some studies show that sales reps are spending up to 24% of their time researching information on their accounts.  This is clearly cutting the amount of time they could be spending on their primary responsibility – selling.