Data Mining
1120 views

The “Not Provided” Search Scam

seiche - January 8, 2013

With the recent FTC decision to not pursue Google for rigging search results in their favor, TOTSB was reminded to check in on their clever 2011 organic…

Big Data
1066 views

A Fool and Their Data are Soon Parted

seiche - October 8, 2012

In Fear & Loathing in the Ad Technology Stack (3/8/11), TOTSB posted about the latent dangers of having a tag management platform provided by the same vendor…

Business Intelligence
1040 views

New for 2011: Standardizing the Definition of View-through

seiche - November 29, 2010

It has been over 17 years since the advent of the Netscape Web browser in 1993 and almost as many years since the first AT & T's banner ads…

Data Mining
991 views

Google Analytics Achilles Heel

seiche - August 5, 2009

For the casual user, Google Analytics seems like analytics manna and at free it's hard to complain too much.However, for more serious users Google Analytics is missing…

Uncategorized
554 views

Scientist: Influencer Theory Is Bogus

seiche - July 16, 2009

Intersting run-down of the social media and viral marketing and buzz marketing hype...Scientist: Influencer Theory Is BogusShared via AddThis (more…)

Uncategorized
641 views

TwitClicks drops Twitter user feature?

seiche - June 14, 2009

TwitClicks is a good URL shortening and analytics service. At free it is hard to complain too much.However, there has been a noticeable absence of a key…

Uncategorized
636 views

Charlene Li: The Future of Social Networks

seiche - May 25, 2009

Charlene Li formerly of Forrester and author of Groundswell (with colleague Josh Bernoff) gave an interesting talk at the SF AMA meeting held at Adaptive Networks in…