Using Big Data to Sell to Individuals Instead of Stereotypes
One of the weaknesses of marketing has always been overgeneralization. Marketers have forever relied on grouping people into categories based…
Chatting with Your Computer: How the iPhone’s Siri Compares with IBM’S Watson
IBM's Watson computer, which defeated the two all-time human champs on the TV quiz show Jeopardy! in 2011, is a glowing example…
Can We Really Trust Big Data?
There has been a lot of discussion about big data. What it is. What it can do, and what it…
What Really Is Big Data? And Why It Will Change the World
Big Data is THE biggest buzzword around at the moment, and I guess it makes sense to start my new…
Quick, Look Over There: DDoS Diversions Result in Millions Stolen from US Banks
The most recent hack on at least three major banks involved “low-powered” DDoS attacks targeting wire payment switch systems. A…
First Look: Datameer
As part of an ongoing expansion of our ecosystem mapping to include more Hadoop-based products I recently got an update…
How Fashion Retailer Nordstrom Drives Innovation With Big Data Experiments
Nordstrom is an American upscale fashion retailer with 225 stores and doing over $ 10 billion in annual sales. John…
First Look: SAP Predictive Analytics Update
I got an update from SAP on their Predictive Analytics products. Back in December I got a briefing on the…
How Big Data Can Improve the Practice of Law
Many industries are starting to see the benefits that can be reaped from analysing and visualizing the vast amounts of…
Big Data Sets You Can Use with R
The world may indeed be awash with data, however, it is not always easy to find a suitable data set…