Sentiment Analysis Vital to Business Intelligence
For any company worth its salt, optimal business intelligence relies on having a full understanding of a number of elements.…
Big Data Warning: There Will Be Many Job Casualties!
The ‘Big Data tsunami’ is coming at us with unstoppable force. Across the world, we generate new data at a…
Morgan Stanley Understands How To Leverage Their Big Data
Morgan Stanley is an American global financial services firm, headquartered in New York City. Through its subsidiaries and affiliates they…
The Scientific Nature of Big Data in Action
Most people have, at one point or another, heard the phrase "It's an art, not a science," in connection with…
Science Needs to Be Less Certain
A disturbing trend is afoot, where key topics in science are increasingly considered beyond debate—or in other words settled. However,…
Insight Into Forums: Using Big Data to Engage Customers and Preserve Your Brand
When was the last time your car made a funny noise or ran a little hotter than usual? Chances are,…
What the Consumer Really Thinks of Data Privacy [INFOGRAPHIC]
We live in a digitized world where data is created with everything we do. We are so accustomed to sharing…
How the Next Generation of Databases Could Solve Your Problems
The past decades organisations have been working with relational databases to store their structured data. In the big data era…
Analytics at the Intersection of Humans and Machines
Data analysts are tasked with a search for understanding from increasingly large data sets. Within the field, analysts and data…
Uses for Analytics and Big Data in Marketing
It's natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all…