How to Master Google Analytics
If you’ve been struggling to wrap your head around Google Analytics, my professor friend Ron Stefanski from OneHourProfessor.com has written…
Deliver an Excellent Customer Experience Using Big Data
Image credit: blogs.cisco.com Image credit: blogs.cisco.com Customer data and management is an important aspect of any online business. Obtaining a customer…
Data Visualization: A Scientific Treatment
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social…
Are You Kidding Me, Facebook? Oh, You Got It Right
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the…
How to Get Started with Value Add Forecasting
Better Predictions = Higher ProfitsSo the promise of using statistical algorithms, forecasting and predictive analytics is now added to the…
All Businesses Stand to Benefit from Big Data
Last week the U.S. Chamber of Commerce Foundation hosted leaders in data innovation to discuss how data is changing the…
The Future of Marketing: Combining Big Data with Intuition
Businesses are investing millions of dollars into big data, betting that number crunching and algorithms will be the silver bullet…
The Only Way to Save Your CRM from Failure
The Only Way to Save Your CRM From Failure The Only Way to Save Your CRM From Failure The Customer…
Big Data: Gaining Incredible Insights From Employee Records
Employees are a both a business’s greatest asset and its greatest expense. So hitting on the right formula for selecting…
How to Convince Your Executive Team to Update Your Technology
One of the most frustrating things for me when I meet with my prospective partners who are not the decision…