It’s Not About Big Data, It’s About More Data Sources

January 5, 2015
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Big Data is a big term that’s having a moment right now. But while everyone is getting more and more eager to embrace the wonders of lots and lots of information, businesses should be aware that getting ready for Big Data is about more than just preparing for an onslaught of terabytes.

What’s actually going to be the most distinctive part of this trend will be not the size but rather the sources of data. Businesses, take note: gaining a competitive edge will be about understanding and utilizing a multitude of new data sources to glean novel insights.

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