3 Customer Acquisition Strategies to Ensure Your Brand Is Not a “One Night Brand”
We all need to focus on retaining new customers to grow our business. So how do you go about acquiring…
The Change You Can’t See, or What’s Your Horse Carcass?
I had the pleasure this month of launching the Australian edition of Deloitte’s Tech Tends 2015 report. For a number…
Big Data Quality: What’s Old is New Again
Everything old is new again. It’s an expression commonly used to describe those popular fashion trends – from pleated pants…
A Look at How Keyless SSL Works
Secure Socket Layer, or SSL for short, is one of the key elements to providing a safe and secure web…
The Data Lake Debate: Questioning the Pro
Tamara, Tamara, Tamara…We have known each other for quite a while and I cannot believe we are having the same…
From Social Listening and Social Media Analytics to Social Data Intelligence
Christophe Folschette founded Talkwalker with his friend Thibaut Britz in 2009. Today, Christophe is our Global Sales Director, running a…
IT Security Lessons from the World’s Biggest Data Breaches
Historically, the data breaches to make news headlines are the ones that occur at enterprise organizations. Specifically, eBay, Home Depot,…
“I Need to Get All This Data Together!”
Is your marketing data all over the place? Does the idea of sending a targeted multi-channel marketing campaign make you…
5 Challenges Facing the Internet of Things
Our constant need to be connected has expanded beyond smartphones and tablets into a wider network of interconnected objects. These…
Binge Viewing and Skinny Bundles: What’s a Provider to Do?
Commercial ratings for broadcast and cable networks were down about -12% each YOY. That’s the 5th month in a row.…
