How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest truth about data is that it only has…
Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit
HIGHLIGHTS: CDO OF THE YEAR, WHY DIGITAL TRANSFORMATION IS HARD, RESPONDING TO DISRUPTION & THE COLLABORATIVE ECONOMYThe CDO Summit 2015 hosted at…
Is VoIP Offering You Any Real Benefit?
VoIP or Voice over Internet Protocol has gained a steady traction in the commercial world where businesses are gleefully abandoning…
Austinites Really Love Music & Kevin Durant is Kind of a Big Deal, So Says Data Science
Let's talk a little bit about true audience segmentation, beyond naive demographics, splitting people into quartiles and deeper, by far,…
From CapEx to OpEx, Focusing on the Hole, Not the Shovel
The costs associated with enterprise technology procurement have traditionally been treated as a capital expenditure (CapEx), thereby allowing an organization…
Is It Time to Fire Your Data Analyst?
The digital revolution has not only made data more abundant; it has made it much more accessible. Previously managers would…
Google Launches a Service for Storing Big Data
Google has introduced a service for storing large amounts of data online, potentially enabling organizations to execute big data analysis…
Strategic Business Technology: The Ultimate Playbook
I meet with numerous business owners and executives every week. And every week the conversation is similar. Business owners want…
Getting More from Analytics Through Mainframe Data Virtualization
Make no mistake, data is here to stay, and it’s only going to continue to arrive faster and in greater…
How Restaurants Are Using Big Data
With the rise of big data, many industries have seen just how beneficial using large amounts of information can be…
