4 Types of Data That Will Boost Your Marketing ROI
Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using…
Overcoming the Wearable Tech Battery Life Challenge
The way many people and companies are talking, wearable technology could very well be the wave of the future, taking…
Use Big Data for Property Market Research
Why is Market Research Important? Why is Market Research Important?Market research as a business tool is important in that it…
Comparing Data Science and Analytics [INFOGRAPHIC]
Data is increasingly the new currency of enterprise—which is why companies are scrambling to tap into its potential to make…
What’s the Big Deal with Big Data?
I recently debated big data with a worthy opponent in Marc Alley at the Corporate Research Conference. He stood firm…
How to Ensure Data Lakes Success
In terms of today's enterprise data management services, a shift is now happening from the traditionally popular data warehouses to…
So You Want to be a Data Scientist…
The field of data science is admittedly an attractive one for people who are already skilled with computers and statistics.…
Why the Next Gen Retail POS Needs Big Data
Online retail in the United States is expected to reach $400 billion by the end of next year. Although this…
A $470 Billion Reason Insurers Are Turning to Data Solutions
A study published by Accenture this year has insurance companies taking notice and changing the course. The study found that…
Big Intelligence: Measuring the ROI of Your Hadoop Big Data Project
Big Data projects, like any other business investment, need to prove their worth. Most organizations define worth as ROI, which…