Digital Strategy and Customer Relationships: Big Value in Tight Connections
In my previous post on the Five Core Components of a Great Digital Strategy, I talk about the data, process,…
How the Hilton, Hyatt and Marriott can leverage data to compete with Airbnb
Data is everywhere and it seems everyone these days is on a quest for data. Information is power and is…
Accenture saved a customer $100M using automation
Dive Brief:An Accenture CEO said his firm saved one of its banking clients $100 million by automating jobs in its…
How Analytics is Making Basketball a More Beautiful Game
The NBA is the #1 global sports league — and analytics is helping make it even better.
Data-Backed Insights on Whether Email Marketing is Still Relevant
The last time I checked, £38 is the average ROI for every £1 invested in email marketing (source). The figure…
How CRM upgrades could better supply chain management
Dive Brief:Continued investments in mobility and social integration will enable new trends in customer relationship management (CRM) technology throughout 2017, Destination…
How To Create A 360-Degree Customer View Using Data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view…
How to build a dashboard that your executives will love
The modern business has access to more data than ever before. The problem is, this data often hurts decision making.
Why Predictions Are Not Enough
In recent times, I have read a number of articles lamenting the frequent lack of value resulting from large scale…
Indian outsourcing firms bracing for changes
Dive Brief:Infosys Ltd. pared its revenue growth projections for 2017 due to an increasingly unpredictable political atmosphere in both the…