Yahoo Joins in Using Return Path’s Sender Score Certified
Beginning in January, Yahoo will join an impressive number of ESPs and email filtering services in using Return Path’s Sender Score…
Major Brands Fail to Honor Unsubscribes
A new study by Return Path, titled Keeping the Subscriber Experience Positive After “Unsubscribe Me” shed some light on how top companies…
Reputation Registry Goes Live@The DMA
Reputation Registry Goes Live@The DMA The DMA will now require member companies to authenticate their email and according to the…
Spammers get an early start for the Holidays
There is a report out that states that 76.4% of all messages delivered in October were spam. This report states…
The Hidden Benefits of Text Based Email
As an email analyst, I found it hard to believe that there is an actual benefit in text based email. …
Israel’s New Anti-Spam Law Opt-in Based
Israel has recently passed a new amendment regarding its laws on commercial email, which went into effect on December 1st. The…
The (Occasionally) Astronomical Cost of Unsolicitied Advertising
This week, popular social network Facebook won an 873 million dollar settlement against Atlantis Blue Capital and owner Adam Guerbuez.…
Massachusetts’ New ID Theft Protection Regulations- Extended Deadline
In light of emerging economic uncertainties for companies, Massachusets has extended the deadline for compliance with its new consumer privacy…
Reductio ad Advertorium
I don’t know whether to laugh or cry at Ben Kunz’s “Modest Blogging Proposal” column in BusinessWeek. He leads with:…
Tesco is aiming to reduce its fuel consumption for home…
Tesco is aiming to reduce its fuel consumption for home deliveries, by implementing a real time driving analytics system from…