SIA: CRM – Building a Smarter Database

January 29, 2009
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How can you truly anticipate customer needs and synchronize your channels? While some might say that a very sophisticated CRM can determine offers, learn what some really smart marketers have done to appear sophisticated and drive more profitable results for their organization.

Join tomorrow’s Service In Action call to hear how one entrepreneur is helping sports and entertainment companies interact with their prospects and customers in a more efficient manner, leveraging the data collected at all points. We’re starting at 2:00 EST and gaining insight from Eyal Mintz of Fan Interactive, a presenter at our 2008 Panel of Peers and SIA regular.


How can you truly anticipate customer needs and synchronize your channels? While some might say that a very sophisticated CRM can determine offers, learn what some really smart marketers have done to appear sophisticated and drive more profitable results for their organization.

Join tomorrow’s Service In Action call to hear how one entrepreneur is helping sports and entertainment companies interact with their prospects and customers in a more efficient manner, leveraging the data collected at all points. We’re starting at 2:00 EST and gaining insight from Eyal Mintz of Fan Interactive, a presenter at our 2008 Panel of Peers and SIA regular.
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