Event Detection: Analytics Becoming More Personal

April 26, 2011
Sentiment Analysis is a hot technology at the moment. Marketers are interested in the perception that consumers have about  a specific brand, product or service as this is found in unstructured text. Some people claim that Sentiment Analysis does not meet their expectations but also that it is not straightforward for a company to find the “right” solution.  Comparing different Sentiment Analysis solutions could prove a difficult task.