I would like to say a few words about an upcoming major event for all of those interested in Text Analytics and its various uses in Social Media, Marketing and Business Intelligence. Starting on May 18th, the annual Text Analytics summit (the only conference dedicated completely to Text Mining) will take place in Boston, MA with a total of 28 speakers presenting material on applications of Text Analytics including :
- Social Media Analytics
- Sentiment Analysis
- Voice of the Customer
- Marketing
- Semantics
Well-known names in the industry will be there ( Seth Grimes, Tom Anderson, Gregory Piatetsky-Shapiro, Ronen Feldman) as well as experts from companies such as SAS, IBM, Forrester Research, Attensity, Adobe, J.D. Power&Associates, Clarabridge and others.
My presentation will be about Behavior Mining in Social Media using Text Analytics and i will be giving a step-by-step tutorial on the analysis of data originating from Twitter regarding a major Electronics Brand in USA. More specifically :
- I will show how Tweets can be transformed and then analyzed using various statistical NLP techniques and software.
- Discuss the various problems that are found when one wants to analyze Text data
- Discuss and introduce new ways of seeking for valuable information and extracting insights when it comes to Mining Behavior.
Although the Case Study will be using data from Twitter, the techniques shown can be applied to any other Text Data such as those found in FaceBook, Blog posts, User comments, etc.
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I am looking forward to seeing the work done by others, learning about successful applications of Text Analytics and the knowledge gained and also seeing the issues that professionals come across and how these are faced by them.
