SundeepKapur1

222 Articles

The Long Tail

I attended a workshop at a tradeshow earlier this year… unfortunately, the…

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One Step Away

Your customer is one click away from completing the transaction – a…

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Aspirational Marketing

I’m always amazed at the loyalty of sports fans – the guys…

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Saving Face

The UK branch of Equifax issued a campaign recently cautioning recipients that…

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eMarketing Futures

The Pew Internet & American Life Project ran a multi-part series on…

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Five Transactional Must-Dos

Transactional emails work; we’ve seen open rates averaging over 65%! So why…

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Free Coffee

There are a couple of gas stations close to my home, both…

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Almost Everybody

If you ever wonder about the importance of your role as an…

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The Perfect Chocolate

I recently got a behind the scenes tour of a 70+ year…

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52 First Dates

A while back we wrote about engaging the recipient with the pizzazz…

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