Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Free Coffee
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Free Coffee
CRM

Free Coffee

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

There are a couple of gas stations close to my home, both are clean, well lit and offer gas at the same price. Both offer free coffee without a minimum purchase, they simply want you to come in and grab a cup. Yet one is always more crowded than the other, for a pretty simple reason – the empty store uses signs to offer the free coffee. The full store has no signs, but they do have friendly people working there. The employees greet you even if you are pumping gas, they ask you to come in and grab a cup of coffee, talk to you and typically while you’re there you pick up other things.

When you begin to think about competitive businesses, there are often few differentiators – product, service, price, reputation, accessories – all factors that influence purchase decisions; but sometimes when these are all equal it comes down to the their experience and your branding… those underlying factors that can’t always be seen but make a huge impression.

As eMarketers we have the ability to carry on very focused conversations with our recipients, we know what they open, we know what they click – all we have to do is zero in and facilitate the dialogue. It is not just about offering a deal, but ma…


There are a couple of gas stations close to my home, both are clean, well lit and offer gas at the same price. Both offer free coffee without a minimum purchase, they simply want you to come in and grab a cup. Yet one is always more crowded than the other, for a pretty simple reason – the empty store uses signs to offer the free coffee. The full store has no signs, but they do have friendly people working there. The employees greet you even if you are pumping gas, they ask you to come in and grab a cup of coffee, talk to you and typically while you’re there you pick up other things.

More Read

SAS Aligns Marketing and Customer Intelligence
How the Financial Services Industry Should Use Big Data to Regain Trust
Merry Christmas
From Home to Social: The Evolution of Your Customer Data
Optimizing Your Content for Your Target Audience

When you begin to think about competitive businesses, there are often few differentiators – product, service, price, reputation, accessories – all factors that influence purchase decisions; but sometimes when these are all equal it comes down to the their experience and your branding… those underlying factors that can’t always be seen but make a huge impression.

As eMarketers we have the ability to carry on very focused conversations with our recipients, we know what they open, we know what they click – all we have to do is zero in and facilitate the dialogue. It is not just about offering a deal, but making sure that you are actually talking to the recipient and keeping them engaged. Take time to understand what they want by watching your numbers, and never forget to thank them.

After about 10 fill-ups at the station, Suzi thanked me and asked why I wouldn’t step in for coffee. I felt a little bad, so I walked in and jokingly told her that I prefer tea, she quickly helped me brew a cup and since then when I roll into this gas station, they all know my preference and remember to invite me in for tea… personalized stuff always works.
Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Another analyst firm (Ventana) gets it

3 Min Read

Five Segmentation Must-Dos

3 Min Read

Accuracy not just confidence – some thoughts after attending SAS Global Forum 2009

6 Min Read

Best One-on-One Conversations of 2011: Social CRM, Entrepreneurship and Connecting with Real Influencers

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?