By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Aspirational Marketing
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Aspirational Marketing
Uncategorized

Aspirational Marketing

SundeepKapur1
Last updated: 2009/02/23 at 1:47 PM
SundeepKapur1
3 Min Read
SHARE

I’m always amazed at the loyalty of sports fans – the guys that will brave the cold with letters painted on their chests, the heated fights associated with rivalries even the tattoos people get of their favorite athlete or team. Not to mention those playing the sports in either real or fantasy leagues.

We spent a few days last month at The National Sports Forum, a gathering of marketing peers in the sports and entertainment industry. Their goal is to keep fans engaged, connect with each recipient while knowing deep down each fan has his/ her favorite… and maybe that connection is enough to translate to the aspiration to be like the athlete they follow – to be Like Mike.

This is a lesson for all eMarketers, your products/ services can inspire loyalty, can be a fan favorite – feature them as the hero products they are. Use what you have available to engage, entertain and solicit continuous feedback. Build your own fan base and cultivate it, this is a definite way to succeed.


I’m always amazed at the loyalty of sports fans – the guys that will brave the cold with letters painted on their chests, the heated fights associated with rivalries even the tattoos people get of their favorite athlete or team. Not to mention those playing the sports in either real or fantasy leagues.

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

We spent a few days last month at The National Sports Forum, a gathering of marketing peers in the sports and entertainment industry. Their goal is to keep fans engaged, connect with each recipient while knowing deep down each fan has his/ her favorite… and maybe that connection is enough to translate to the aspiration to be like the athlete they follow – to be Like Mike.

This is a lesson for all eMarketers, your products/ services can inspire loyalty, can be a fan favorite – feature them as the hero products they are. Use what you have available to engage, entertain and solicit continuous feedback. Build your own fan base and cultivate it, this is a definite way to succeed.
Link to original post

SundeepKapur1 February 23, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?