White Paper Format: Fact or Fiction?
White papers are still one of the most popular marketing tools for…
Predictive Analytics: 8 Things to Keep in Mind (Part 4)
Theme 4: Statistical techniques and tools are not likely to provide competitive…
IRISS Webwatch March 2010: Unblocking Social Media
The tide of social media cannot be turned. To quote Socitm, a…
Advancing Corporate Uses of the Internet and Social Networking to Drive Business & Profits
It’s about 65 years since World War II ended and that means…
Predictive Analytics: 8 Things to Keep in Mind (Part 3)
Theme 3: Integrating third-party data into predictive analysis This is the third…
Social Networking Starts the Relationship, Face to Face Clinches It
I skipped last week’s post since I was at the TDWI…
IRS Internal Migration Data and Housing Bubble
Earlier this week, I suggested a potential business application of IRS’s internal…
Building Competitive Advantage through New Data
One subject that has not received a lot of coverage in the…