Social Networking Starts the Relationship, Face to Face Clinches It
I skipped last weekâs post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time.
Let me set this up with a little background. As you know, I am a content marketer for high tech companies with a focus on BI. I attend conferences to stay current on technology and the software/hardware market. But I also attend for the opportunity to meet with vendors (who are my customers). Where else would you find so many of your customers in one place?
Iâve embraced social networking. Iâve been able to have conversations with so many people I would have never had the chance to meet otherwise. Iâve talked to industry analysts, BI experts, vendors, and peers. Iâve commented on their blog posts and theyâve commented on mine. Weâve retweeted links to great information and tweeted a mix of personal and business thoughts. Weâve connected on LinkedIn and some on Facebook.
But, what really seals the deal is getting…
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