Business Intelligence
601 views

Keeping Your Eye on the Prize: Business Value

PaulBarsch1 - August 27, 2009

Rightfully so, sometimes data warehouse directors and database administrators get caught up in sourcing, modeling, integrating and managing data in the data warehouse. Don’t get me wrong—these…

Uncategorized
938 views

Methods to Systematically Reduce Customer Choice

PaulBarsch1 - August 26, 2009

New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that…

Business Intelligence
962 views

Your Friend the Algorithm

PaulBarsch1 - August 14, 2009

With exponential trends of data growth and computational power colliding, the world is literally drowning in data. There’s too much data, and not enough analysis. Fortunately, companies…

Predictive Analytics
607 views

The Moneyball-itzation of Marketing

PaulBarsch1 - August 11, 2009

Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team.…

Predictive Analytics
837 views

Is the Mother of All Black Swans Coming?

PaulBarsch1 - August 5, 2009

Whether you like Nassim Taleb’s writing style or not, his books and the ideas within are worth careful study. For example, a key theme of Nassim Taleb’s…

Data Mining
846 views

Zero Latency: The Next Arms Race

PaulBarsch1 - July 29, 2009

In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete…

Data Mining
759 views

Reality Mining – Too Much Personalization?

PaulBarsch1 - July 28, 2009

What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to “mine” call detail…

Uncategorized
574 views

Mental Privacy Destined for Extinction?

PaulBarsch1 - July 23, 2009

Imagine walking down a busy street when suddenly you hear a voice in your head. Is it schizophrenia? The demonic? No, you’ve been subjected to modulated ultrasound…

Uncategorized
981 views

Is the Speed of Decision Making Accelerating?

PaulBarsch1 - July 20, 2009

As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in the marketplace, the time between “event” and…

Uncategorized
840 views

Should Marketing Executives Skip the IT Department?

PaulBarsch1 - July 6, 2009

As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT…