Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Marketing Budgets and Analysis Paralysis
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Marketing Budgets and Analysis Paralysis
Uncategorized

Marketing Budgets and Analysis Paralysis

PaulBarsch1
PaulBarsch1
3 Min Read
SHARE

stuckIt’s the fourth quarter,  and for most companies with a fiscal year starting in January, it means it marketing budget time. To kick things off in regards to marketing budget exercises, here’s a favorite quote of mine, author unknown; “You can’t steer a ship that’s not underway.”

There’s a lot of debate regarding the relevance of strategic planning. Some view strategic planning as a waste of time since most strategic planning is either a futile once a year exercise that is dusted off the following year, or an endless cycle that drags through September of the following year without clear goals and outcomes that are actionable.

The other school of thought is act now, plan later. Plan along as you move along–and keep moving.

There’s something to be said for both.

More Read

Could There Be a Correlation Between Search Engine Queries Getting Longer and Blog Post Titles Getting Longer?
Informatica Acquires AddressDoctor
Subject Lines that Work VII
JD Williams ; Company Selects Teradata
Data Glut? The Answer Is Innovation

Overall, the marketing planning process for the next fiscal year should take only about 8 weeks. You need to plan for the following year, get leadership buy-in, establish funding and then start with execution.

Of course, as the business adjusts, so you also tweak your plan—nothing is set in stone. You don’t want to sit in the water going through endless cycles, but you also need to plan so that you don’t become …


stuckIt’s the fourth quarter,  and for most companies with a fiscal year starting in January, it means it marketing budget time. To kick things off in regards to marketing budget exercises, here’s a favorite quote of mine, author unknown; “You can’t steer a ship that’s not underway.”

There’s a lot of debate regarding the relevance of strategic planning. Some view strategic planning as a waste of time since most strategic planning is either a futile once a year exercise that is dusted off the following year, or an endless cycle that drags through September of the following year without clear goals and outcomes that are actionable.

The other school of thought is act now, plan later. Plan along as you move along–and keep moving.

There’s something to be said for both.

Overall, the marketing planning process for the next fiscal year should take only about 8 weeks. You need to plan for the following year, get leadership buy-in, establish funding and then start with execution.

Of course, as the business adjusts, so you also tweak your plan—nothing is set in stone. You don’t want to sit in the water going through endless cycles, but you also need to plan so that you don’t become reactionary to changing market dynamics.

Do your strategic marketing planning, but don’t spend more than two months on it. And then get going. Don’t be a victim of analysis paralysis.


Link to original post

TAGGED:strategic planning
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

power supplies for ATX for data scientists
Why Data Scientists Should Care About SFX Power Supplies
Big Data Exclusive
AI for website optimization
Free Tools to Test Website Accessibility
Artificial Intelligence Exclusive
Generative AI models
Thinking Machines At Work: How Generative AI Models Are Redefining Business Intelligence
Artificial Intelligence Business Intelligence Exclusive Infographic Machine Learning
image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Incumbents

4 Min Read

Long-Range Planning Does Not Work in Isolation

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?