Self-Promoters Score! Why Analysts Can’t be Shy Anymore
It’s 2011. Analytics is hot! Does that mean we analysts are hot,…
Text Analytics WIIFM (What’s in it for Me?)
Every day or so, someone asks me what’s hot in analytics now.…
Executives Don’t Like Analytics: Why Business Isn’t Data-Driven
The business bestseller lists have showcased several high-profile books featuring case studies…
Was Edison “Agile”? Extracting New Value from Old Techniques
“Agile” is a hot concept in product development and project management these…
Data Mining Fundamentals: Terms You Must Know
If anyone tells you there is a firm definition for the term…
No Smokescreen Area: Tips for Hiring Analysts
Lately there’s been talk about a shortage of analytic talent. The perception…
Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
Sydney Biddle Barrows is an expert in marketing luxury services. She consults…
Talk Analytics with Executives – Revisited
Analysts often complain that their work has little impact on decision-making. Seems…
Testing to Sell: Meta’s Crusade for Proof in Web Design
One entrepreneurial mom is building a professional organization for… entrepreneurial moms. While…
Data Mining Fundamentals: Khabaza’s 9 Laws of Data Mining
Once, the term “data mining” was only used to describe a specific…