Big Data
2461 views

How Data Bonds Sales and Marketing Together

martindoyle - February 24, 2016

So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers…

Uncategorized
998 views

Will 2016 be the Year You Clean up Your Dirty Data?

martindoyle - January 5, 2016

For ever it seems, we’ve been warning about the dangers of low quality data. (more…)

Uncategorized
1343 views

Clean Your Data Like You Clean Your Undies

martindoyle - November 30, 2015

If your house is anything like mine, it’s got a laundry basket on the landing. Washing is a chore that’s never quite complete. A bit like cleaning…

Uncategorized
1101 views

Is Wearable Tech Creating a Data Time Bomb?

martindoyle - November 9, 2015

The company that made your smartphone is no longer a hardware manufacturer. It has become adept at harvesting and managing data from it users, too. Every device has a series…

Uncategorized
1293 views

Treat Your Data Like an Asset, Not an Inconvenience

martindoyle - October 30, 2015

Treat Your Data Like an Asset – Not an InconvenienceHow do you look after your valuables? Do you use a safe deposit box, or a postcode marker…

Uncategorized
917 views

Can Business Automation Solve Your Data Quality Problems?

martindoyle - October 7, 2015

Can Business Automation Solve Your Data Quality Problems?All businesses are at the mercy of data quality challenges. From the moment you capture your first lead, you’ll be…

Uncategorized
1900 views

Why Bad Data Is Wasting Your Marketing Efforts

martindoyle - September 15, 2015

Why Bad Data is Wasting Your Marketing Efforts The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove…

Uncategorized
825 views

Data Cleansing vs Data Maintenance: Which One Is Most Important?

martindoyle - September 1, 2015

Data Cleansing vs Data Maintenance: Which One Is Most Important?There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the…

Uncategorized
1190 views

Defining Your Data Quality Problems

martindoyle - August 5, 2015

To tackle any problem in a systematic and effective way, you must be able to break it down into parts. After all, understanding the problem is the…

Data Quality
828 views

Taking Control of Your CRM Data

martindoyle - June 23, 2015

CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers…