Big Data
809 views

Data Is Immortal, but Not Immune to Decay

martindoyle - June 8, 2015

Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, we’ve come…

Uncategorized
740 views

Were the Election Polls Marred by Poor Quality Data?

martindoyle - May 22, 2015

The UK’s general election took place last week, on Thursday 7 May, 2015. It was an election that had been hyped for being ‘too close to call’.…

Data Quality
1022 views

Do Your Customers Hide Their Data?

martindoyle - April 29, 2015

 Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when they have no intention to engage long…

How a Chief Data Officer Can Make Your Data Great
Big Data
908 views
Big Data
908 views

How a Chief Data Officer Can Make Your Data Great

martindoyle - April 1, 2015

Fresh data is usually pristine. It’s data in it’s clearest, most accurate form – straight from the customer or client. If you’ve put measures in place to…

Uncategorized
960 views

Data Quality: Supporting Your Sales Team’s Unnatural Disposition

martindoyle - March 19, 2015

 I should start by saying that I love data – or more importantly I love the information that data can unveil to an enquiring mind.  I should…

Uncategorized
1203 views

Value Your Customer Data as a Business Asset

martindoyle - March 6, 2015

Private data is now a very public issue. For the first time in history, people recognise that businesses store their information and they want to know how…

Uncategorized
1137 views

Do You Have a Love-Hate Relationship With Your Data?

martindoyle - February 19, 2015

Can’t live with it? Can’t live without it?Has your relationship with data seen better days?When the business is ticking over nicely, and data is fresh, everyone’s content…

Uncategorized
682 views

Using Customer Data? Start With Clean Data

martindoyle - January 28, 2015

Using Customer Data? Start With Clean DataOffice, the high street shoe retailer, has had something of a lucky escape when it comes to its data quality. Last…

Uncategorized
1138 views

What Is CRM? A Holistic Approach to Customer Relationship Mangement

martindoyle - January 22, 2015

In a recent blog article by Salesforce, they explain what a CRM system is and the impact of using a CRM system can have on businesses. “CRM…

CRM
850 views

Is the Data in Your CRM a Ticking Time Bomb?

martindoyle - January 16, 2015

Customer relationship management (CRM) has moved from specialist term to buzzword, and now, into the core of business. According to a blog by Sugar CRM, about 15 million…