Data Is Immortal, but Not Immune to Decay
Data exists in a dangerous state of near-non existence. Few businesses would…
Were the Election Polls Marred by Poor Quality Data?
The UK’s general election took place last week, on Thursday 7 May,…
Do Your Customers Hide Their Data?
Personal data has an image problem. People are increasingly wary of handing…
How a Chief Data Officer Can Make Your Data Great
Fresh data is usually pristine. It’s data in it’s clearest, most accurate…
Data Quality: Supporting Your Sales Team’s Unnatural Disposition
I should start by saying that I love data – or more…
Value Your Customer Data as a Business Asset
Private data is now a very public issue. For the first time…
Do You Have a Love-Hate Relationship With Your Data?
Can’t live with it? Can’t live without it?Has your relationship with data…
Using Customer Data? Start With Clean Data
Using Customer Data? Start With Clean DataOffice, the high street shoe retailer,…
What Is CRM? A Holistic Approach to Customer Relationship Mangement
In a recent blog article by Salesforce, they explain what a CRM…
Is the Data in Your CRM a Ticking Time Bomb?
Customer relationship management (CRM) has moved from specialist term to buzzword, and…