Data Mining
680 views

Could Data Governance Help the War on Terror?

JillDyche - January 6, 2010

In which Jill wags her finger at the silos—ours, theirs, and yours. “Our intelligence community failed to connect those dots, which would have placed the suspect on…

Uncategorized
620 views

Six Telltale Signs of IT Failure

JillDyche - December 10, 2009

We see high-functioning IT organizations that manage their pipelines according to weighted prioritization frameworks that account for business value, available data, and consensus of need. They manage…

Uncategorized
747 views

Are You Really Ready for Data Governance?

JillDyche - November 25, 2009

Fall conference season has (mercifully) come to an end, and I can finally reflect on what I learned on my most recent tour of industry and vendor…

Business Intelligence
911 views

They’re Baaaack! IT Spending in Retail Returns

JillDyche - November 10, 2009

In the arena of retailing, we’re all players. But many of us are also spectators, sitting high up in the stands and watching as the game plays…

CRM
714 views

CRM and Social Media: The Rules Still Apply

JillDyche - October 27, 2009

Last year a large brokerage firm engaged Baseline to review its customer strategy and build a CRM program plan. The firm’s customer service and marketing departments had…

Business Intelligence
642 views

Le Plus Ca Change: Business Intelligence Evolves

JillDyche - September 29, 2009

I’ve been in and around Paris and consider myself pretty Paris-savvy. But Paris has changed. For instance, there was a used bookstore in the 8th arrondissement that…

Uncategorized
753 views

Meeting Customers Where They Are: When Social Media Misses the Mark

JillDyche - September 15, 2009

Don’t look now, but I’m about to marginalize social media for CRM. For those of you still reading, I’d like to share a recent client experience with…

Business Intelligence
819 views

It Doesn’t Work Like That: BI Development Myths

JillDyche - August 18, 2009

When I was a little kid I would travel by air to visit my grandparents. In those days, PSA was the popular airline, flight attendants were called…

Uncategorized
904 views

Rebranding and the Customer Experience

JillDyche - August 5, 2009

In which Jill argues that rebranding is in the eye of the beholder.  “Watch your elbows! Coming through!” The outward briskness of the flight attendants is a…

Uncategorized
613 views

Customer Surveys and Social Media

JillDyche - July 21, 2009

In which Jill maintains that “Who Were You in a Past Life?” isn’t the only survey on Facebook. At least, it shouldn’t be. I just bought a…