Business Intelligence

BI in Health Care—and Everywhere Else

JillDyche - June 22, 2009

In which Jill observes that the maxim, “Physician, heal thyself” can have several meanings. Several years ago, Baseline Consulting received a blind Request for Proposal from an…

Business Intelligence

A Letter to Our Users, From Your BI Team

JillDyche - June 1, 2009

In which Jill writes a rebuttal letter to a rebuttal letter, this time from IT.  Two posts ago, I penned a fictitious (albeit observation-based) letter from a…

Business Intelligence

Dear IT: A Letter from Your Business Users

JillDyche - April 29, 2009

In which Jill writes a rebuttal letter on behalf of her business clients. photo by aflcio2008In my last blog post I told a story of a client…

Business Intelligence

Dear CEO: A Letter from Your BI Team

JillDyche - April 15, 2009

In which one of Jill’s clients puts his team’s success in writing. photo by spitechoBaseline Consulting was recently engaged by a large pharmaceutical company’s business intelligence team to…

Business Intelligence

A Social Media Mini-Manifesto for Marketers

JillDyche - March 31, 2009

photo by ZingaroIn my last blog post, I admonished marketers not to abandon a solid, multi-channel marketing strategy in their frenzy to embrace social media. Savvy CMOs…

Business Intelligence

Social Media Renders Your Marketing Strategy Obsolete. NOT!

JillDyche - March 17, 2009

The evolution of social media has all my marketing and CRM buddies a-twitter. (Sorry). They understand that there is promise in using social media tools to strengthen…

Business Intelligence

Social Media and CRM

JillDyche - March 3, 2009

My client is a long-time, self-described “data geek” and we get together when I’m in the Bay Area for status updates and some gossip. So here we…

Business Intelligence

The Netflix Prize: Customer Intelligence for Hire

JillDyche - February 21, 2009

Movie rental by mail (and now by streaming video) company Netflix has been celebrated for its disruptive business model. Woe to Blockbuster, Hollywood Video and the other…

Business Intelligence

Football for BI Fans

JillDyche - February 19, 2009

By Jill DychéIn which Jill considers why brawny Brits in shorts and knee socks can harmonize. Living in London in the late 1990s I got to watch…