On the Move: Surveying your Mobile User

July 11, 2012
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Increasingly, people are using mobile platforms for online activities – like shopping, reading, playing games and communicating on social networks. But when people use mobile devices, they exhibit characteristics and behaviors that differ from their desktop counterparts. As mobile usage continues to grow, it’s becoming critical to understand the mobile customers’ experiences, intentions and desires.  Here are 3 tips for creating an effective mobile survey that will give your mobile customers a voice.

1.  Realize time is precious

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