Redefining Business Intelligence

For many years, eCommerce took a mass market, broad strokes approach. Marketers would throw idea after idea against the wall, just to see what would stick. Black hat SEO teams would abuse meta tags, keyword stuff by using white text on a white background, and generally try to game the search engines that were bringing them traffic. More “uniques” contributed to your eEgo, and all levels of the organization focused obsessively on traffic numbers.(more…)