Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The House, the FTC and New Privacy Legislation
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > The House, the FTC and New Privacy Legislation
Data Mining

The House, the FTC and New Privacy Legislation

CariBirkner
CariBirkner
3 Min Read
SHARE

Growing concern over behavioral advertising, specifically ISP-based advertising has caused members of the House to propose drafting new online privacy laws. There are two sides to the argument surrounding online privacy and advertising. One side is for greater government regulation, arguing ISPs and large companies have an incredibly invasive level of data on consumers. The other side argues that the data a consumer provides online is never truly private, and regulating advertisers would only cause advertising-supported content to suffer.

In a meeting of the House Subcommittee on Communications, Technology and the Internet, members discussed the Consumer Privacy Protection Act, proposed in 2002, as a starting off point for drafting new legislation. The bill would require any firm that collects consumer information  to tell consumers what’s being collected and  how it’s used. It would also allow consumers to act on the notification. Industry reps, committee members and privacy proponents weigh-in at Kate Kaye’s post on ClickZ.  

The FTC has been taking a hard look at behavioral advertising ...…

More Read

Just as the media and businesses are coming to grips with Web…
Another way decision management and process interact
A nugget from our webinar with Bill Leake from Apogee-Search
ShapeWriter Introduction (via ShapeWriterInc)
First Look – Angoss 7

Growing concern over behavioral advertising, specifically ISP-based advertising has caused members of the House to propose drafting new online privacy laws. There are two sides to the argument surrounding online privacy and advertising. One side is for greater government regulation, arguing ISPs and large companies have an incredibly invasive level of data on consumers. The other side argues that the data a consumer provides online is never truly private, and regulating advertisers would only cause advertising-supported content to suffer.

In a meeting of the House Subcommittee on Communications, Technology and the Internet, members discussed the Consumer Privacy Protection Act, proposed in 2002, as a starting off point for drafting new legislation. The bill would require any firm that collects consumer information  to tell consumers what’s being collected and  how it’s used. It would also allow consumers to act on the notification. Industry reps, committee members and privacy proponents weigh-in at Kate Kaye’s post on ClickZ.  

The FTC has been taking a hard look at behavioral advertising as well, warning marketers that this may be their last chance to self-regulate. Read an interesting take on how educating consumers may be far more effective than regulation ever could at the Technology Liberation Front.

Link to original post

TAGGED:behavioral advertisingprivacy
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Breaches of data confidentiality can be costly

2 Min Read

Privacy Policy Perspectives

5 Min Read

Are Public Clouds Complex Environments?

4 Min Read
DNA and criminal data usage
Big DataExclusive

The 5 Most Important Criminal DNA And Crime Data Sources

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?