Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics risk management
    How Predictive Analytics Is Redefining Risk Management Across Industries
    7 Min Read
    data analytics and gold trading
    Data Analytics and the New Era of Gold Trading
    9 Min Read
    composable analytics
    How Composable Analytics Unlocks Modular Agility for Data Teams
    9 Min Read
    data mining to find the right poly bag makers
    Using Data Analytics to Choose the Best Poly Mailer Bags
    12 Min Read
    data analytics for pharmacy trends
    How Data Analytics Is Tracking Trends in the Pharmacy Industry
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Gartner Survey: 98% of Brands Are Negligent with Big Data Security
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > IT > Security > Gartner Survey: 98% of Brands Are Negligent with Big Data Security
Big DataITSecurity

Gartner Survey: 98% of Brands Are Negligent with Big Data Security

Sean Mallon
Sean Mallon
5 Min Read
Big Data Security
SHARE

Big data creates big opportunities for businesses. However, it can also create massive headaches. It has made big data security more challenging than ever. Unfortunately, many brands aren’t taking the new concerns seriously enough.

Contents
  • Gartner Warns About the State of Big Data Security
  • Big Data Also Creates New Security Solutions
  • Brands Must Be Diligent About Cybersecurity Risks

Gartner Warns About the State of Big Data Security

A 2015 study from Gartner showed that 98% of brands aren’t taking adequate steps to deal with big data security issues. Many organizations aren’t even aware of the multitude of security risks that big data has introduced.

Gartner analyst Merv Adrian and his colleague Nick Heudecker warn that there are a number of reasons these security risks are overlooked. Brands will need to be aware of these problems and take appropriate action in the future.

“Can it be that people believe Hadoop is secure? Because it certainly is not. At every layer of the stack, vulnerabilities exist, and at the level of the data itself there numerous concerns… Less than 5 percent of Hadoop inquiries covered by the Info Mgmt team in 2014 discussed security. This has to change in 2015,” the duo stated.

More Read

data scientists
4 Reasons All Data Scientists Should Be Skilled in Psychology
Definitive Report on Decision Management Systems Platforms coming in 2012
5 Ways to Make Big Data Investment Work For Your Organization
Social Media Monitoring with ScoutLabs – Interview
There Are 2 Ways To Make Large Datasets Useful…

Big Data Also Creates New Security Solutions

More recent papers from Gartner have further highlighted the risks that big data poses. However, the same technology has also opened new doors. Last year, they stated that big data analytics and machine learning will be crucial in the fight against cybersecurity risks.

Gartner warns that manually identifying and diagnosing red flags won’t be sufficient. They need advanced security tools to resolve these problems.

Advanced analytics have been used for fraud detection since the mid-1990s. Credit card providers relied on them more than any organization. However, those analytics tools were in their infancy. New advances in big data have led to the development of far more sophisticated analytics platforms, which are playing an important role in fighting cybersecurity.

However, there are still some limitations that need to be addressed. The biggest problem is that they require a lot of human oversight, so it can be difficult to identify certain security risks without careful scrutiny.

“The solutions available today are generally limited to descriptive and diagnostic analytic capabilities that require manual human intervention. They are unable to effectively respond to the growth in big data, particularly unstructured and hybrid datasets,” writes Gartner’s Christy Pettey.

According to TechTarget, a number of new analytics tools are available for cybersecurity. These include:

  • FalcoVPN. FalcoVPN is a newer generation VPN, which allows businesses to safeguard their data against advanced cybersecurity threats
  • Blue Coat Security Analytics. This security analytics tool can be used as either a virtual machine or a pre-configured appliance. It has a modular base, so customers can customize it with the components they need.
  • EMC RSA Security Analytics NetWitness. This is a two-tier solution that comes with a strong security infrastructure and a modular framework, so customers can easily customize it as needed. It can archive data logs for months, which can be great for businesses that need long-term data on security threats.
  • FireEye Threat Analytics Platform. FireEye Threat Analytics Platform is a cloud-based analytics tool with highly sophisticated data analytics features and filtering tools.

All of these tools have an exceptional track record for organizations in numerous verticals. However, far too many brands ignore the problems that they are facing. Others do not setup their analytics tools properly, which weakens their defenses against future cyberattacks.

Brands Must Be Diligent About Cybersecurity Risks

Cybersecurity problems remain a serious concern for brands in every sector. They must recognize that big data has given hackers more effective weapons and made them larger targets.

Fortunately, there are plenty of great tools available to help companies guard against these threats. They simply need to use them to their fullest potential.

TAGGED:cybersecurityCybersecurity Toolsdata security
Share This Article
Facebook Pinterest LinkedIn
Share
BySean Mallon
Sean is a freelance writer and big data expert with a passion for exploring the depths of information that can be extracted from massive datasets. With years of experience in the field, he has developed a deep understanding of how data can be harnessed to drive insights and make informed decisions.

Follow us on Facebook

Latest News

street address database
Why Data-Driven Companies Rely on Accurate Street Address Databases
Big Data Exclusive
predictive analytics risk management
How Predictive Analytics Is Redefining Risk Management Across Industries
Analytics Exclusive Predictive Analytics
data analytics and gold trading
Data Analytics and the New Era of Gold Trading
Analytics Big Data Exclusive
student learning AI
Advanced Degrees Still Matter in an AI-Driven Job Market
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

big data and black hat seo
Big DataITSecurity

Big Data Makes Black Hat Hackers More Terrifying Than Ever

11 Min Read
data security / cybersecurity and AI
Security

AI Is Vital To Cybersecurity During COVID-19: Don’t Underestimate Risks

7 Min Read
cybersecurity measures to prevent data breaches in 2022
Security

Use CRQ to Build a Cybersecurity Checklist to Prevent Data Breaches

6 Min Read
Hospital Data
Big DataData ManagementITSecurity

Report: Protecting Hospital Data is becoming More Challenging

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?