Implementing e2.0 initiatives is like managing any other software project but it is NOT the same in every aspect.
Some factors are much more critical in an e2.0 project and require a modified implementation methodology that I’m calling the Iterative Project Method. e2.0 is more about culture shifts than it is about the tools themselves and the change management requirements are the major obstacle in any social enterprise initiative.
A big part of the change process is demonstrating the benefits and results of the e2.0 project. The iterative method that I’ve outlined in the diagram above takes these enhanced change management requirements and embeds them all through the process. I should note though, that this methodology is based on the concept of consciously approaching an e2.0 project but in reality many e2.0 initiatives today grow up in an organization from the ground floor. The method can be applied at any point in the process, which is key because of the viral nature of many e2.0 initiatives. It could be used to define the first project, or applied equally well to continue the rollout of a groundswell initiative. In the coming weeks I plan to post more specific details around each phase.
