Dan Ariely – Market Research – Predicting The Irrational

April 20, 2010
340 Views

NGMR Marketing Guru Interview – Dan Ariely and Tom H. C. Anderson discuss Predictably Irrational and market research

Today I have the pleasure of speaking with Marketing (Behavioral Economist) Guru and author of Predictably Irrational, Dan Ariely. Importantly, his book is also currently on the Next Gen Market Research Top-10 list (according to our recent survey among 850 Next Gen Market Researchers). Dan is also professor of Behavioral Economics at Duke University Fuqua School of Business and visiting professor MIT The Media Laboratory.

Tom: Welcome Dan. I really enjoyed the recent interview you did with yourself. It’s nice to see a business guru with a good sense of humor.

What’s the difference between “behavioral economics” and “consumer insights” or “market research” etc.?

Dan: In reality, there are a lot of similarities between different versions of social science. They all try to understand and predict human behavior. The particular nuance that is specific to behavioral economics is that it examines behavior from a perspective of rational economics and looks at that as a starting theory (often wrong). There are also multiple versions of behavioral economics

(more…)